About Us

Family-Owned Since 1976

About Bambi Baby

For 50 years, we've helped growing families feel a little more confident about the big decisions that come with a new baby.

Why We're Here

Parenthood Comes With a Lot of Decisions.

Becoming a parent is one of the most exciting things that will ever happen to you.

It's also, if we're being honest, completely overwhelming. The gear, the brands, the options, the opinions — it's a lot. That's exactly why Bambi Baby exists.

We don't just sell baby gear. We sit with you, learn how you live, and guide you toward the products that actually make sense for your family. Not simply the most expensive ones. Not whatever happens to be trending. The right products for your lifestyle, your space, your budget, and your baby.

We've been doing this since 1976, and after 50 years, we're still just as invested in getting it right.

Archival photograph of the original Bambi Baby storefront

Our Story

One Store. One Family. One Mission.

Bambi Baby started in 1976 as a 1,500-square-foot baby store in West New York, New Jersey.

What began as a small family business has grown alongside generations of parents. For 50 years, families have walked through our doors looking for cribs, car seats, strollers, and all the things a new baby suddenly makes feel incredibly important.

Many came in unsure of what they needed. Our job was to listen, teach, and help them leave feeling a little more prepared.

Today, Bambi Baby has grown to six locations across New Jersey, New York, and Florida, a thriving online store, and a community of parents that reaches far beyond our showroom doors.

A lot has changed since 1976. Baby gear has changed. Safety standards have changed. The way families shop has changed.

What hasn't changed is the way we show up.

We are still family-owned. We are still deeply invested in the people who trust us with some of the most important purchases they will make for their children. And we still believe the right guidance, from someone who genuinely cares, can make the earliest days of parenthood feel a whole lot less overwhelming.

1976

Bambi Baby begins in West New York, NJ.

50 Years

Helping generations of growing families.

6 Stores

Across New York, New Jersey, and Florida.

Meet Enelio

Every Great Family Business Has a Heart.

Ours is Enelio.

As the driving force behind Bambi Baby today, Enelio brings a level of passion, product knowledge, and genuine care to this industry that is hard to miss.

Spend five minutes with him in a showroom, on a video, or during a consultation and you understand very quickly: this isn't just a business to him.

It's personal.

Enelio believes every parent deserves to feel confident, not sold to. That means taking the time to understand how a family actually lives before recommending anything — where they live, what they drive, how they travel, what their days look like, what matters most to them, and what they realistically want to spend.

That philosophy has shaped the way Bambi Baby serves families today and the way our team is trained to help.

Whether you walk into one of our stores, watch one of our videos, speak with us on the phone, or join a virtual consultation, the goal is the same: give you the knowledge to make a decision you feel good about long after you leave us.

Because the sale is never the most important part of the conversation. Your confidence is.

Enelio of Bambi Baby inside a Bambi Baby showroom
Enelio standing inside a Bambi Baby showroom surrounded by nursery furniture

How We're Different

We Listen First.

It's not the brands we carry, though those are exceptional. It's not the six locations, though we're incredibly proud of them.

It's the way we treat every person who comes to us.

We ask about your lifestyle — where you live, how you get around, what your everyday routine looks like, and what matters most to you. Then we help you narrow down the options.

No pressure. No scripts. No recommending something simply because it's popular.

Just honest, experienced guidance from people who know baby gear and genuinely care about helping families make the right decision.

Many of our team members are parents themselves. The advice we give is shaped not only by years of product knowledge and training, but by our own experiences raising children, navigating baby gear, and figuring out what actually works in everyday family life.

And when you contact us, you reach a real person. Every email, live chat, and phone call is handled by a Bambi Baby team member who is actually invested in helping you get it right.

Here for the Whole Journey

What We Offer

Our job isn't simply to help you buy baby gear. It's to help you understand it, use it confidently, and know where to turn when your family reaches the next stage.

01

In-Store Consultations

Walk in, ask everything, and leave feeling more confident than when you arrived. Our teams can help with registries, strollers, car seats, nursery design, and more.

Find a Store
02

Virtual Consultations

Can't make it into a showroom? Meet one-on-one with a Bambi Baby expert by video. Assistance is available in English, Spanish, and Portuguese.

Book a Consultation
03

Certified Car Seat Technicians

Our Certified Child Passenger Safety Technicians provide car seat education and installation support to help parents use their child's seat correctly and confidently.

04

Support After the Sale

Need conversion rails years later? Have a stroller question after months of use? Our relationship with you doesn't end when you check out.

05

Expert Education

Our Learning Center, YouTube, Instagram, and TikTok help parents compare products, understand features, and make more informed baby gear decisions.

Visit the Learning Center

Thoughtfully Curated

Only the Best in Baby Gear

With thousands of baby products available today, parents shouldn't have to sort through all of them on their own.

That's part of our job.

Bambi Baby's assortment is thoughtfully curated around the qualities that matter most to families: safety, quality, materials, durability, ease of use, practicality, long-term value, and style.

We do the research, build relationships with the brands, get hands-on with the gear, and narrow down the options to products we believe are worth a parent's consideration.

Baby Gear

Strollers, infant and convertible car seats, high chairs, travel cribs, baby carriers, stroller wagons, and more from brands including Nuna, UPPAbaby, Bugaboo, Silver Cross, CYBEX, Britax, Veer, BabyBjörn, and others.

Nursery

Cribs, dressers, nursery furniture, gliders, and recliners from brands including Natart, Romina, Sorelle, Westwood, Storytime by Best Chairs, Oilo, and more.

We take the responsibility of choosing what we sell seriously. Our goal isn't to offer every baby product available. It's to help parents find the ones that deserve to be considered.

Enelio with premium strollers inside a Bambi Baby showroom
Bambi Baby Miami Coral Gables storefront

Our Locations

Six Stores. One Standard of Service.

Visit a Bambi Baby showroom to see baby gear in person, compare products side by side, ask questions, and work directly with our team.

You'll find us in New York City, Long Island, Paramus, Union, Middletown, and Miami / Coral Gables.

The Ortega family during Bambi Baby's earlier years

50 Years of Family

We deliver everything but the baby. And we mean that.

From the first stroller to the nursery furniture to the car seat installation to the question you have at 11pm when you can't figure out the bassinet — we are here for all of it.

Welcome to the family. We're so glad you found us.

— The Bambi Baby Team

Store Locations